Our local media plan is designed to drive awareness to the exceptional properties we represent. With the goal of providing unrivaled property exposure within San Diego, we have developed the most comprehensive local marketing program available incorporating print advertising, digital marketing, direct mail, professional video and photography services, social media and public relations.
With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic native positioning, social traffic drivers and video content integration, Sotheby’s International Realty utilizes hand-selected media powerhouses whose innovation, experience and international impact allow our network to successfully connect buyers and sellers globally
Our brand will blend exclusivity, dominance and new trail-blazing technology with a strategic focus on mobile to reach?The New York Times'?global audience. Since 1851,?The New York Times?has been dedicated to providing exceptional depth of quality news and information surrounding the most important issues on a local, national and global level. Having won more Pulitzer Prizes than any other paper, the Times has consistently set the bar that leading news brands aspire to. With nytimes.com now serving 700 million pages per month, they have successfully applied the same expectations and meticulous standards to the digital world that they continue to do in print.
Our partnership with?The Wall Street Journalallows the?Sotheby's International Realtybrand to reach the global business elite and position the properties represented by our network in unique and exclusive positions. Published by Dow Jones, one of the world's largest news gathering operations with nearly 2,000 journalists in more than 80 bureaus,?The Wall Street Journal?now spans 12 editions in nine languages, engaging readers across newspapers, websites, magazines, social media and video.?The Journal?holds 35 Pulitzer Prizes for outstanding journalism and has a global readership of 3.6 million.
The?Sotheby's International Realty?brand partnered with?The Financial Times?to exclusively create the custom content series, "Distinctive Living." This integrated partnership increases awareness by exciting our ultra high net worth audience with original reporting focused around Sotheby's International Realty's key markets and engaging them in a high impact new format. This year-long editorial series engages readers with stunning photography, video, articles and data journalism in a brand new responsive format that lends itself to rich storytelling.
As the leading voice for modern design, architecture and interiors, Dwell.com reaches an affluent, sophisticated and design-savvy audience. Reaching over 27MM monthly users, Dwell has been a modern design icon for the past 15 years. As Dwell's exclusive real estate partner, the?Sotheby's International Realty?brand will leverage Dwell's dedicated audience of architects, registered designers and home design enthusiasts to uniquely showcase the modern properties represented by our network. Dwell also offers high-impact, rich media units running throughout the site, highlighting the most coveted?Sotheby's International Realty?properties for sale, globally.
As today's business leaders turn to the?Sotheby's International Realty?brand as the voice of luxury real estate, they also turn to?Bloomberg?for unparalleled global business news mixed with cultural pursuits to enrich their professional and personal lives.?Bloomberg's?readership connects our brand with high-net-worth individuals with 40% of their audience coming from outside the United States. Bloomberg Media covers the business world like no other, with more than 2,400 multimedia professionals in 72 countries - the largest reporting network in the world - providing unrivaled business news coverage and deep engagement.
Mansion Global is a standalone, luxury real estate website and mobile handset app that connects wealthy global buyers with extraordinary properties. With original & curated real estate content from across News Corporation, Mansion Global will provide insightful market data, in-depth analysis, and relevant news-all to empower the luxury buyer to make intelligent purchase decisions.
The Sotheby's International Realty brand channel continues to be the perfect online video destination for limitless exposure of the properties and lifestyles represented by our network. As the number one online video site, YouTube receives four billion views per day thus providing vast exposure to connect buyers to the exceptional properties represented by our network.
Since 1903, the South China Morning Post has been the gold standard of news publishing in the region, and has continued to build this reputation around the world. Readers attention on Sotheby's International Realty properties are highly engaged at the sophisticated editorial content at SCMP Business page, Nanzao International page and Nanzaochinan wealth management and property pages on full year basis.
The international design authority and global destination for the best in architecture.?In print since 1920, Architectural Digest is home to a discerning audience of architects, interior designers and affluent design enthusiasts. Through print and digital editions, architecturaldigest.com, social media and signature events, Architectural Digest provides an exclusive view into the world's most beautiful homes, inspiring its millions of influential readers to redesign and refresh their lives.